Mom. Former FAMILY TECH head of growth. Reluctant minimalist. Opinionated product tester.
I entered motherhood at 35—with limited knowledge, and one very tiny human I didn't just want to keep alive, but help thrive. Before that? I was a career-first New Yorker who never thought I’d have kids. Diapers? Bottles? Dream feeds? Not exactly on my radar.
But when my first baby arrived, everything shifted. Fast.
I entered motherhood at 35—with limited knowledge, and one very tiny human I didn't just want to keep alive, but help thrive. Before that? I was a career-first New Yorker who never thought I’d have kids.
Diapers? Bottles? Dream feeds?
Not exactly on my radar.
But when my first baby arrived, everything shifted. Fast.
Hi, I’m Lindsay
Mom.
Former FAMILY TECH head of growth.
Reluctant minimalist.
Opinionated product tester.
For years, I climbed the ladder, moved to NYC, and landed my dream job at a startup for families. Founded by moms and built to make parenting easier. I saw firsthand how chaotic modern family life could be and how the right tools made all the difference.
But even inside the industry, I noticed a huge gap:
Where was the honest, clear, no-BS guide to what parents actually need?
For years, I climbed the ladder, moved to NYC, and landed my dream job at a startup for families. Founded by moms and built to make parenting easier. I saw firsthand how chaotic modern family life could be and how the right tools made all the difference.
But even inside the industry, I noticed a huge gap:
Where was the honest, clear, no-BS guide to what parents actually need?
From Career Mode to Mom Mode
From Career Mode to Mom Mode
This blog was born out of necessity. I wanted to stay close to my baby— but I also wanted to work. So I combined my background in marketing, my spreadsheet-loving brain, and my very strong opinions about products into a platform that’s part review site and part parenting journal.
What You’ll Find Here
No fluff. No fear-mongering. No “must-haves” unless they actually are.
Every product I review gets rated on four key pillars:
Price – Is it worth the investment?
Aesthetic – Will it live on your counter without contempt?
Functionality – Does it do what it claims, and well?
Clean Factor – Is it safe and sustainable?
This blog was born out of necessity. I wanted to stay close to my baby—but I also wanted to work.
So I combined my background in marketing, my spreadsheet-loving brain, and my very strong opinions about products into a platform that’s part review site and part parenting journal.
What You’ll Find Here
No fluff. No fear-mongering. No “must-haves” unless they actually are.
Price – Is it worth the investment?
Aesthetic – Will it live on your counter without contempt?
Functionality – Does it do what it claims, and well?
Clean Factor – Is it safe and sustainable?
Every product I review gets rated on four key pillars:
Enter: Hard Launch Mom
Enter: Hard Launch Mom
RATING MATRIX
RATING MATRIX
Why I'm here
Hard Launch Mom is a place for thoughtful, stylish, resourceful parents who want to cut through the noise.
If I wouldn’t recommend it to my best friends, it won’t make the cut here. If it is worth it?
I’ll tell you exactly why.
Thanks for being here. Let’s figure it out together.
Hard Launch Mom is a place for thoughtful, stylish, resourceful parents who want to cut through the noise.
If I wouldn’t recommend it to my best friends, it won’t make the cut here. If it is worth it?
I’ll tell you exactly why.
Thanks for being here. Let’s figure it out together.